The data transparency project gives companies the platform they need to build trust — trust in how they collect data, use data, and store data.
The data transparency project gives consumers simple, easy-to-use tools to understand what companies are collecting about them, and why.
Trust begins with transparency. When it comes to customer data, doing the right thing makes good business sense.
How does this build trust?
Maintaining logs of how consumer data is used and shared with outside entities is the foundation of transparency and trust. It is the equivalent of a doctor taking patient logs — could you trust any doctor that didn't?
What's going on under the hood?
Companies report when they share user data, and it is stored encrypted in a decentralized database. Consumers can then visualize shares about them after providing they own the identifier the share is about.
"The project of encouraging some accountability requires fairness in both directions—fairness to end users, and fairness to businesses, who shouldn’t have new and unpredictable obligations dropped on them by surprise."
(Jack Balkin, Yale Law School & Jonathan Zittrain, Harvard Law School)
The Information Fiduciary Consortium will give incentives to companies to adopt more responsibility to protect user privacy. The consortium’s goal is to protect user data. In exchange for committing to fair security and privacy practices around user data collection, analysis, use, disclosure, and sale, companies will benefit from improved user trust.
Jack M. Balkin, "Information Fiduciaries and the First Amendment", UC Davis Law Review
Jack M. Balkin, Jonathan Zittrain, "A Grand Bargain to Make Tech Companies Trustworthy", The Atlantic
Jonathan Zittrain, "Facebook Could Decide an Election Without Anyone Ever Finding Out", New Republic